- Promote art and culture by bringing together both locals and foreigners at a multicultural festival.
- Raise funds for charity works and other community interventions.
- Promote both local and international tourism in Tanzania.
- Create awareness for health and environmental conservation issues.
- Promote education.
ZARA TOURS, founded in 1987, is currently the No. 1 Kilimanjaro outfitter in Tanzania and one of the largest safari operators in the country. Proud to be known as one of the best operators in the region with a reputation for providing an exceptional, unforgettable and safe experience, ZARA TOURS owns and operates two hotels and three tented camps, has 88 safari and climbing expert guides who speak English, German and Spanish, and a fleet of fully-equipped vehicles that take tourists on safari adventures or treks up Mt. Kilimanjaro. ZARA TOURS also runs ZARA Charity, which plays a vital role in the local community by supporting important community development programs, such as the Maasai women’s group, education, children empowerment and more.