Zara Tanzania Adventures Wins Humanitarian Award at World Travel Market (WTM) in London

 Zara Tanzania Adventures Wins Humanitarian Award at World Travel Market (WTM) in London



London, December 2024 – Zara Tanzania Adventures, a leading name in the travel and tourism industry, has been honored with the prestigious Humanitarian Award at this year’s World Travel Market (WTM) held in London. The accolade recognizes the company’s unwavering commitment to sustainable tourism and its profound contributions to environmental conservation and community empowerment.

The award highlights Zara’s passion for creating a positive impact in the tourism industry, particularly through initiatives that balance environmental stewardship, cultural preservation, and community development. Over the years, Zara Tanzania Adventures has been at the forefront of driving sustainable tourism in Tanzania, exemplifying how responsible travel can uplift both people and the planet.


A Moment of Honor for Sustainable Tourism

Speaking at the award ceremony, Zainab Ansell, the Managing Director of Zara Tanzania Adventures, expressed her gratitude and pride in receiving the accolade.

“This is an honoring moment,” said Ms. Ansell. “At Zara, we believe that tourism should not only showcase the beauty of our destinations but also leave a lasting, positive impact on the communities and environments we interact with. This award is a testament to the hard work and dedication of our entire team and our partners who share our vision for sustainable tourism.”


Leading by Example

Zara Tanzania Adventures has consistently demonstrated its leadership in sustainable tourism through various initiatives under its charitable wing, Zara Charities. These efforts include:

• Tree-planting campaigns around Mount Kilimanjaro and Moshi town to combat deforestation and climate change.

• Educational programs to empower local communities with skills and knowledge in conservation and sustainable practices.

• Supporting local economies by employing and training Tanzanian guides, porters, and hospitality staff, ensuring they benefit directly from tourism activities.

• Advocating for the welfare of porters and mountain climbers through partnerships with organizations such as the Kilimanjaro Porters Assistance Project (KPAP).

The company’s holistic approach to tourism has not only elevated the standards of responsible travel in Tanzania but has also inspired others within the industry to adopt sustainable practices.


A Legacy of Giving Back

Zainab Ansell, who has been a trailblazer in Tanzania’s tourism sector, founded Zara Tanzania Adventures over three decades ago. Under her leadership, the company has grown to become one of the largest tour operators in the country, offering exceptional experiences to travelers from across the globe. Beyond business success, Ms. Ansell has made it her mission to give back to the communities that form the heart of Tanzania’s tourism industry.

The Humanitarian Award at WTM further cements Zara’s reputation as a pioneer in ethical tourism and a champion for change.


About Zara Tanzania Adventures

Founded in 1986, Zara Tanzania Adventures is a renowned tour operator specializing in wildlife safaris, Kilimanjaro treks, and cultural tourism in Tanzania. The company’s operations are rooted in the principles of sustainability, aiming to protect Tanzania’s rich natural heritage while empowering local communities. Zara Charities, its philanthropic arm, works tirelessly to implement community development and conservation projects.

With this award, Zara Tanzania Adventures continues to lead by example, showing the world that tourism can be a force for good.

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