MY SPEECH; ON PUBLIC LECTURE HELD AT MOSHI COOPERATIVE UNIVERSITY, ON THE THEME: “UNEXPLOITED OPPORTUNITIES IN TOURISM INDUSTRY”.
- Way back to my Background, Early life and education,
- When I graduated school my thought was to start something but the vision was still not clear how will I go about it, such the issue of capital, bureaucracy in registering business…. etc.. etc..
- My working experiences with Air Tanzania “a good path to my dream come true”.
- My Decision to Quit ATC and start ZARA….. “one of the hard and important decision”
- Challenges when I Quit ATC and start ZARA. “Being a WOMAN in my world at that time……”
- It is one of the main sources of foreign exchange and it offers employment opportunities both directly (supporting around 198,557 direct jobs) and indirectly [the suppliers of tourism Products and services].
- Tourism accounts for around 16% of the GDP and nearly 25% of total export earnings.
- Inadequate Employment opportunities. And such Companies and other institutions when want to employ they will ask for experience. You will hear that [we need 2, 3years experience].
- Limited Capital and microfinance for Graduate would be entrepreneurs.
- Lack of awareness of opportunities for students to invest in Tourism and other Sector.
- Entrepreneurship skills and courage [Few graduates have the skills and courage].
- Inadequate Support, networking and Partnership.
- Graduate Mindset.
– Graduate fails to use their knowledge and skills to employ themselves as entrepreneurs in their field of studies and available opportunities.
– Negative attitudes towards graduate entrepreneurship.
- Lack of trusted business partners / employees.
- Lack of proper Infrastructures and the need for new technology i.e. Internet connectivity.
- Low quality of Product and services.
- Lack of proper skills including languages, to help graduate employ themselves.
- Training opportunities i.e. opportunities for field attachment.
- Employment Opportunities.
- Investment opportunities [Involve in production and supplier of Tourism products and services such as Vegetable farming, poultry production, milk], Establishment of information & cultural center i.e. at tourist destination area, Establishment of Resort and recreational center.
- Marketing opportunities the fact that our country is not well promoted.
- Monitoring and Research Opportunities [Identifying new forms of tourism and the new need for Tourist, available opportunities for investors].
- Involved in planning, Decision making and implementation.
- The higher learning institutions, Universities Provides Worldwide and educators are challenged to innovate ways in which entrepreneurship courses will address issues that entrepreneurs face in Tanzania.
- Creating a good environment for graduates to invest, this will include providing them with important knowledge and skills.
- The Need for short courses for Capacity Building on entrepreneurship skills through training and development.
- Capital and support from Government, NGOs financial institutions. [To help graduate, women and other groups source fund for their entrepreneurship]
- Establishment of Networking and partnerships [globalization].
- Identification of potential areas for Graduates to invest in the tourism industry, other sectors as well as awareness rising to the general public.
- The need to increase Research and Monitoring on graduate and Entrepreneurship skills.
- The Need to improve business registration and taxation procedures.
- Improving general awareness of entrepreneurship skills.
- Partnering with and Assistance from other entrepreneurs.
- Good publicity of entrepreneurs in media, fostering legitimacy and reputation.
- Entrance of foreign role models [learning from entrepreneurs of other countries]
- Political and policy change.
ZARA TOURS, founded in 1987, is currently the No. 1 Kilimanjaro outfitter in Tanzania and one of the largest safari operators in the country. Proud to be known as one of the best operators in the region with a reputation for providing an exceptional, unforgettable and safe experience, ZARA TOURS owns and operates two hotels and four tented camps, has 88 safari and climbing expert guides who speak English, German and Spanish, and a fleet of fully-equipped vehicles that take tourists on safari adventures or treks up Mt. Kilimanjaro. ZARA TOURS also runs ZARA Charity, which plays a vital role in the local community by supporting vulnerable groups such as orphans, maasai women group, and more.