Zara’s path to success in tourism business

The Global Report on Women in Tourism (GRWT) a joint  initiative with United Nations World Tourism Organizations (UNWTO) has recently marked a new era for tackling gender issues in the tourism sector.

It provides detailed statistical information on women’s role and status in the tourism industry, offering recommendations on how to improve the current situation. UNWTO and UN women believe that tourism can be a vehicle for promoting gender equality and women’s empowerment. Yet, much work needs to be done in order for this potential to be realized.

One of the Great Female entrepreneurs, Ms. Zainab Ansell who runs one of the biggest tourism companies in Tanzania called, Zara Tours Company (Zara Tanzanian Adventures) was among the three women who attended UNWTO event held in London, United Kingdom (UK) early November this year.

The event  featured, among other issues, tourism’s potential for promoting gender equality and women’s empowerment while at the same time examining current challenges and gaps to gender equality in the sector. Other invited panelists were; Ms. Liz Cramer Campos, the National Secretary of Tourism, Paraguay, who was represented Government, and Ms. Angela Hajipateras, the member of the Foundation for the Development of Zambezia, Mozambique who was  representative of Civil Society. Click to Read More

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